There are many ways that someone can ruin or attempt to ruin your reputation on the Internet.
Google results can ruin a business before it even starts
By definition, Defamation is the communication of a false written statement that causes harm. However, sometimes things on the Internet written about you or your business might be true or partially true, but this was written without your permission. There are many ways to attack these problems. Since the firm has a full tool of legal arsenals at its disposal you should consult with the firm first to get the most effective results.