Sometimes this if done by a competitor or someone with malicious intent. This firm can assist in getting results removed from the Internet often based on copyright or trademark violations, even if those are not federally registered rights. The Digital Millennium Copyright Act is just one of a plethora of tools that the firm uses to assists its clients.
By definition, Defamation is the communication of a false written statement that causes harm. However, sometimes things on the Internet written about you or your business might be true or partially true, but this was written without your permission. There are many ways to attack these problems. Since the firm has a full tool of legal arsenals at its disposal you should consult with the firm first to get the most effective results.